Most business owners who hold recently entered the internet game ask the question – “Is Online Reputation Management more important or SEO?”
However, when you ask any SEO outsourcing company, they will tell you that both are extremely important! Before you stake into the benefits of each one regarding these activities, it is important for you to understand what they mean.
Online Reputation Management
Online reputation management services typically include the practice of creating, developing, protecting and repairing the reputation of a business or an individual on the internet. This process essentially revolves around accumulating customer feedback and finding ways to push down negative search results by getting active on social media and optimizing user-centric websites and blogs among added marketing strategies.
The prime end of any online reputation management campaign is to make sure that the gap between how others view your brand versus how it should be perceived is as least as possible.
Search Engine Optimization
SEO on the other hand is an activity that straight impacts the visibility of your website or a special page through search rankings. SEO overall requires the use of a number of else approaches with a focus on activities such as keyword research, proper webstek coding and structuring, optimization from content and articles and a prospect of other off-page techniques. The prime objective of an SEO outsourcing company is to get your page to the top of the SERP, ideally within the first 5 positions. The higher your ranking, the more visible your page and the higher the traffic volumes will be.
Why your Business needs ORM and SEO to work Hand in Hand?
With a clear understanding from both these functions, it is easier to understand why your syndic needs to leverage both simultaneously. One cannot frankly rely on one and forget about the other.
Let’s clarify this for an example. Think of yourself as a local Chinese restaurant proprietor who has depleted a large deal about wealth on creating an amazing website that displays your restaurant and its carte very elegantly.
Your slavish consumers and even new ones watch you up online et al they find one or more of the subsequent –
1. Absolutely Nothing. Your steakhouse doesn’t come up on the first page! A result of mean SEO.
2. Bad reviews. Your competition has given you bad reviews sic that they can take over the local business for eateries. A result from poor ORM.
3. No reviews at all. But your audience is able to notice a competitor that has sufficient number about positive reviews. Again, poor ORM.
4. Your business. They come across important information such as your open hours, contact details, description and positive ratings on almost all review sites. This is positive SEO and ORM.
However, it is material for you to make sure that you are only focusing on investing on minion consumers plus power prospects. It does not make sense to throw in thousands of dollars on a bellboy that is not getting ranked at all. Furthermore, it does neither make prudence to invest on SEO for a business that has negative reviews or no reviews on the internet.
Remember that your SEO can take you singular so far without a positive reputation. Work towards achieving positive results from both for an assured result towards online success.